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Beginning in the early 1930s, Tom Lasater, the breed's founder, developed Beefmasters from a systematic crossing of Hereford, Shorthorn and Brahman cattle. His purpose was to develop cattle that were more productive than existing breeds; cattle that would produce and make money during economically hard times in the harsh environment of South Texas.

The new breed was developed on what has become known as the Six Essentials - Weight, Conformation, Milk Production, Fertility, Hardiness and Disposition. These essentials became the economic strength of Beefmasters and have made them favorites with those who depend on cattle for a living. Beefmasters are the only beef breed specifically developed to excel in these important economic traits.

While brownish-red is the most common color, the breed has no color standards. Beefmasters were recognized by the U.S. Department of Agriculture as a pure breed in 1954.

Since the early 1970s, when the breed began rapid expansion from its South Texas birthplace, Beefmasters have survived several wrecks in the cattle market without adversely affecting their growth and demand. From 1974 to 1998, membership in Beefmaster Breeders United (BBU) grew from 300 to nearly 7,000. BBU, which was founded in 1961, is one of the top five largest beef breed registry in the United States in membership and top ten in registrations.

Responding to change and tough challenges are part of the Beefmaster heritage. Today, like yesterday, Beefmasters and the cattlemen and cattlewomen who raise them are ready to handle the ever changing beef cattle industry.

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Our Mission:
The SBBU's Mission is to enhance breeder's ability to raise and promote cattle based upon the founding "Six Essentials."
Disposition, Fertility, Weight, Conformation, Hardiness and Milk Production.
Our Vision:

To increase worldwide demand for Beefmaster cattle.
Guiding Principles:
Always strive for breed improvement
Never compromise integrity
Expand...Encourage...Educate...
Sims Beefmaster Breeders United
We Believe
We're Committed
We Did It Together

BEEFMASTER OF STANDARD EXCELLENCE

1.
SIZE AND CAPACITY

The Beefmaster is known for it’s weight gain and animals should show good weight for their age. They should be well muscled and long bodied with a relatively large capacity. The female must have good body length and relatively large capacity.
2.SKIN, HAIR AND BONE
ColourThe Beefmaster has no specific hair color as it plays no role in functional efficiency. Selection for specific color pattern is allowed if preferred. Inspectors will not discriminate against color.
HairShort, dense, shiny and smooth.
SkinOf medium thickness, loose and supple with ample pigmentation.
BoneStrong, dry and durable, excessive thickness or fine bone structure is undesirable. Joints strong and dry
3.HEAD
BullsObvious masculine and strong. Well placed bright eyes, with a robust yet calm expression. Of medium length and width. Face is sharply outlined with well-developed eye brow-ridge.
FemalesA typical head must display femininity. Eyes well placed and clear, with a watchful yet calm expression.
ForeheadWide with good width between the eyes.
FaceBroad, oval and strong. Of moderate length.
MuzzleLarge, wide and amber colored. Nostrils large and open.
JawsBroad and strong. Lower jaw broad, with teeth fitting firmly on the upper jaw.
EarsOf moderate size and carried attentively.
HornsIf the animal is not Naturally Polled than the animal should preferably be dehorned. Dehorning is not mandatory.
4.NECK
BullsMasculine, with clear definable muscularity. Sharply outlined with well-developed hump. Neck well attached and must be neatly merged with the head and shoulders. Darkening of color on neck and forequarters is preferable.
FemaleOf moderate length, flat, with very neat feminine look. The neck of the female must not show signs of a darker coloration than the rest of the body.
5.FOREQUARTERS
Shoulders:
Bulls
Even with the back, well muscled, should move freely and merge correctly into the body. Not to loose and shoulder blade must have the correct angle
FemaleEven with the back, not heavily muscled, neat, should move freely and merge correctly into the body.
Chest:
Bulls
Deep, wide between the forearms. Over prominent shoulder are undesirable.
FemaleAs for the bull, but not as massive and broad. A prominent brisket, which shows a heavy fat deposit, is undesirable.
6.MID SECTION
GirthDeep, wide with good arched of front ribs.
RibsLong, flat and well arched, and is slightly inclined towards the back. In bulls - deep through chest section.
RibcageLong and relatively deep, with good capacity and spring of rib.
7.BACK (WITHERS AND LOIN)
WithersStraight, strong and wide.
Loin:
Bulls
Broad and strong, prominent and well-defined muscularity and must create the impression of strength. Well connected with the rump.
FemaleProminent, yet smoothly muscled. Definition of muscles should not be present, as in bulls. Well attached to the rump.
8.HIND QUARTERS
Hipbones:
Bulls
Fairly wide apart, but not as widely or prominently apart, that an impression of femininity is created.
FemaleWider apart than in the case of the bull and without any excess fat deposit.
RumpLong and wide and slightly rounded on top. Slightly sloped on both sides of the tail attachment, and slightly sloping downwards from the hipbones to the pin bones.
Pin bonesWide apart and placed slightly lower than the hipbones.
ThurlsWide (widest part of the animal). From here a progressive wedge should be visible, wider at the back and smaller to the front.
9.THIGHS
BullsLong and distinctly defined muscularity must be shown in a full inside- and outside thigh, which goes down to the heel. A broad second thigh should also be present.
FemaleLong, flat and smoothly muscled down to the hamstring.
10.TAIL

Neatly attached to the body, and hanging straight down. The tail should hang at least on the hocks and show a well-developed tail brush. A prominent tail-root is undesirable.
11.MALE REPRODUCTIVE ORGANS
TestesMust be well-developed and equal in size and must extend low into the scrotum.
ScrotumShow a well-developed neck, not twisted and not hanging too far down. (Not pendulous)
12.FEMALE REPRODUCTIVE ORGANS

Well-developed with no signs of infantilism or malformation.
13.MILK PRODUCTION, UDDER AND TEATS

In the female a sufficient milk production potential must be shown with an absolute feminine attitude. Teats uniform, cylindrical in shape, squarely placed, hanging straight down and medium length (6-8cm). Udder should be well attached, supple and elastic, covered with fine, soft hair.
14.LEGS AND HOOVES

The animal must stand squarely and move with a comfortable free gait.
Front legsStrong. Medium length with moderate bone. Must show a slight inclination from elbow to knee, but should be straight and squarely placed from knee to hoof.
Hind legsStrong, of medium length with moderate bone. Viewed from the side, the hooks should form the desired angulations. Straight and square, when seen from behind.
HoovesOf good size, oval and deep. Hooves must face forward, with tight fitting hooves, amber to black in color.
15.GENERAL APPEARANCE

Large, well balanced and symmetric. Good length and width of body. Outstanding genuineness of gender with a gentle temperament. The animal must show quality and strength and should move freely on four strong legs.
BullsMasculine, robust and strong, with a good attitude and vitality. Well-defined muscularity must be shown over the shoulders, back, loin and thighs and forearms. Obvious width from the front and from behind. Medium sized. Coarser skin, hair and bone than the female animal with a deeper, better developed forequarter.
FemaleFiner in every respect than males and display total femininity. Well, but smoothly muscled. When in milk production less muscling should be displayed, and the framework should be more visible. Viewed from the side, the hindquarter should be deeper than the forequarter, showing a somewhat typical female, wedge-shaped appearance. A well developed and well attached udder with four well-placed teats of moderate size.

The bull must have a strong and powerful male appearance, whereas the cow should be finer and feminine.

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